Beats the stats

Amnesty International

Bring down the statistiques.

Context

Figures talk for themselves: death penalty is still a reality in many countries. In 2014, China, which reportedly carried out more executions on its own than all other countries combined.
Amnesty International as a main actor in the defense of Human Rights, fights this immorality. In fact the death penalty is one of the main battles that the NGO fights.

Solution

To help Amnesty fight this still too common practice, a visual representation of the numbers of executions in the concerned countries portrayed as the actual scene of crime. Stats serving as scene for more execution.

Impact

The campaign resulted in an open-minded and inclusive campaign who’s encouraging people to think about the inequalities that keep on being inflicted to human beings on this planet.

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