Prove Impossible Wrong

AG Insurance

You like challenges ? Here’s a challenge.

Context

For 10 years, AG is a proud sponsor of the Belgian Paralympic Team.
AG is already several years a proud sponsor of the Paralympic Team Belgium. The Paralympic athletes deliver impressive performances not only in their sport but also in their daily life. AG wanted to show that we support those athletes.
 
 

Solution

We created 2x30’’ where 2 of our best Paralympic Athletes got a central role. We see them delivering great performances, practicing their sport but also during their daily life. All with the headline “Prove Impossible Wrong”.

Hitting an ace while seated ?
Clocking 50 km/h in one leg ?
 "Prove Impossible Wrong"

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