Change has always been around

“In fact, when you look at the history of the world, there is only one thing that remains constant, and it is: change.”
-Yuval Noah Harari

Air always tried to make perception evolve. For growth. But also, for good. It lies in our DNA. We wanted to move the lines. We wanted to bring more meaning to people’s lives. And we believed that brands could play a role in their lives as well.

Today the need for change has more implications than ever. Our legacy to future generations depends on it. Mankind depends on it. In fact, our whole environment depends on it.

Where our industry partly created a problem, we want to be part of the solution. We can help now, more than ever. We can build meaningful bridges between brands, culture, people and planet. We can help accelerate the movement that will set a brighter future.

Through creativity, we can help raise the bar of the stuff that really matters. We can provide the impact it deserves. We can make it count ...and we believe it can work.

- Air
Creativity crafted for progress

Back in the days

“Who still dares to claim that consumption is the shortest route to happiness? All advertisers are capable of producing beautiful images; we must now learn to produce meaning.”
 
These few lines opened the first Air brochure, in 1993 (which was still called LHHS after the initials of its founders). To say that they were prophetic would be pretentious. But we have to admit that we were consistent. Almost 30 years later, Air is still a creative, independent agency, and more committed than ever.

B Corp

It’s not only what we do,
it’s also how we do it.

Air always tried to make perception evolve. For growth. But also, for good. It lies in our DNA. We wanted to move the lines. We wanted to bring more meaning to people’s lives. And we believed that brands could play a role in their lives as well. Now more than ever, we believe in the power of positive change.

Learn more

air is an independent creative agency that can count on the power of the McCann network.

Independent doesn’t mean alone. Air is the exclusive partner of McCann Group in Belgium. The power of a network combined with the independence of entrepreneurs: Air and McCann is the best of both worlds.

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