Back in the days
“Who still dares to claim that consumption is the shortest route to happiness? All advertisers are capable of producing beautiful images; we must now learn to produce meaning.”
These few lines opened the first Air brochure, in 1993 (which was still called LHHS after the initials of its founders). To say that they were prophetic would be pretentious. But we have to admit that we were consistent. Almost 30 years later, Air is still a creative, independent agency, and more committed than ever.