We are aware that the impact of our activities does not stop at the agency’s doors. And although we cannot control all the stages of a communications campaign, we can however help strengthen the sustainability of the production process, for both our activities and our competitors’.
To move forward in this direction, we have developed a unique proprietary algorithm with CO2logic that enables us to calculate, reduce and offset the carbon footprint of the production process.
Applicable to all our print, film, digital and audio production activities, this algorithm now enables us to neutralise the emissions relating to our clients’ campaign productions and to offer them a ‘carbon neutral’ production process.
The good news, this tool wont be proprietary for long, our objective is to open this innovation to our industry ASAP.
Where our industry partly created a problem, we want to be part of the solution.
Small change.
Big Commitment.
AIR has officially obtained the B Corp certification conferred to companies meeting the highest standards of verified social and environmental performance. The fruition of a very demanding process that mobilized the entire agency for two years. And a logical milestone for an agency that has been engaged and creative for almost 30 years.
Neutralising emissions relating to campaign productions
Affiliations
We are always on the lookout for great collaborations—partners with whom we can inspire people and businesses, but from whom we can also be inspired. International as local collaborations are essential to drive our business towards a better, more sustainable future.
Get in touch here If you have any collaborations proposal.
CO2Logic is our first choice partner for environmental initiatives throughout our supply chain. They helped us measure, reduce and offset our own carbon footprint, but the’ve also helped us elaborate a carbon footprint measure algorithm for digital, print, radio and visual campaigns.
CO2Logic.com
We are engaged to act in the best interest of the people and the planet by following the 17 United Nations Sustainable Development Goals that will inspire us to take the right directions.
https://sdgs.un.org/goals
Since 2021, Air has been committed to the UN global Compact corporate responsibility initiatives and its principles in the areas of human rights, labour, the environment and anti-corruption.
www.unglobalcompact.org
Since 2021, AIR is a member of The Shift, a Belgian platform gathering diverse organizations that aim to create a more sustainable economy and society. Alone we go faster, together we go further.
Antarctica, an eye opener
15 years ago, Air was already advising the International Polar station initiative created by Alain Hubert.
In 2009, Eric and Stéphane joined a trip to Antarctica to open the Princess Elisabeth polar station. This was the first zero emission station built in such a hostile environment.
The fragility of our ecosystem, revealed by the delegation of climatologists and the extraordinary energy deployed to build the polar station have been a real eye-opener.
Air has always been very engaged in Social-Societal and environmental matters. Defending human rights for more than 20 years with Amnesty International. Helping change mentalities towards Handicap with Cap 48 for decades.
However the acceleration of the global warming and the urge to build a better world have convinced us that we should go all the way.
This is where we decided that our sustainable commitment would become an essential part of our business.
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