Made Neo

Rise

Get money skilled with the first banking app for teens.

Context

An exciting new generation of young banking clients with a can-do-will-do teen spirit is emerging. Yet too little solutions are at hand to help them navigate the world of finance with confidence.  

Strategy

Unlike any other bank,Rise has been built for a new generation by a new generation. And this generation can take on any crazy challenges. So why not the one about their money?

Impact

The campaign resulted in an open-minded and inclusive campaign who’s encouraging kids to think about their money. After the first month, +6000 users are already getting money savvy.
And that’s crazy.

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