Introducing YOYO²

BABYZEN

This new positioning is embodied today in a campaign that capitalizes on the rallying cry of an entire generation, from Paris to NYC, from London to Tel Aviv or Seoul, from Aix to Oslo: YO! "In all the cities of the world, these two letters evoke both music, coolness, a way of recognizing each other, a sign of belonging to this open and plural community".

Universal and playful, the YO punctuates this campaign which features young parents and their children who are determined to make the city their playground thanks to their iconic stroller.

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Tomorrow will be great. Don't drive after drinking today.