Introducing YOYO²


This new positioning is embodied today in a campaign that capitalizes on the rallying cry of an entire generation, from Paris to NYC, from London to Tel Aviv or Seoul, from Aix to Oslo: YO! "In all the cities of the world, these two letters evoke both music, coolness, a way of recognizing each other, a sign of belonging to this open and plural community".

Universal and playful, the YO punctuates this campaign which features young parents and their children who are determined to make the city their playground thanks to their iconic stroller.

Next Cases
Influenceur d'une mode meilleure

La mode de demain, c’est une mode responsable.

AG Insurance

Realize today those small jobs that you put off until tomorrow.

Le Soir

Everyone’s waiting for the next season of … The American Elections ?