Where our industry partly created a problem, we want to be part of the solution.

Today the need for change has more implications than ever. Our legacy to future generations depends on it, mankind depends on it, all our environment depends on it.

Where our industry partly created a problem, we want to be part of the solution. We can help now, more than ever. We can build meaningful bridges between brands, culture, people and planet. We can help accelerate the movement that will set a brighter future.

Through creativity, we can help raising the bar of the stuff that really matters. We can provide the impact it deserves. We can make it count

… and we believe it can.

Its not only what we do. It’s also how we do it.

We decided to start a Bcorp journey to make our sustainable agenda a reality. By using the business as a force for good, we were able to involve not only our shareholders but our stakeholders at large.
As our application is still pending, we are confident that being one of the first B-Certified advertising agency in Belgium will bring a positive message to the advertising industry.

Neutralising emissions relating to campaign productions

We are aware that the impact of our activities does not stop at the agency’s doors. And although we cannot control all the stages of a communications campaign, we can however help strengthen the sustainability of the production process, for both our activities and our competitors’.
To move forward in this direction, we have developed a unique proprietary algorithm with CO2logic that enables us to calculate, reduce and offset the carbon footprint of the production process.
Applicable to all our print, film, digital and audio production activities, this algorithm now enables us to neutralise the emissions relating to our clients’ campaign productions and to offer them a ‘carbon neutral’ production process.
The good news, this tool wont be proprietary for long, our objective is to open this innovation to our industry ASAP.


We are always on the lookout for great collaborations—partners with whom we can inspire people and businesses, but from whom we can also be inspired. International as local collaborations are essential to drive our business towards a better, more sustainable future. Get in touch here If you have any collaborations proposal.

CO2Logic is our first choice partner for environmental initiatives throughout our supply chain. They helped us measure, reduce and offset our own carbon footprint, but the’ve also helped us elaborate a carbon footprint measure algorithm for digital, print, radio and visual campaigns.

We are engaged to act in the best interest of the people and the planet by following the 17 United Nations Sustainable Development Goals that will inspire us to take the right directions.

Since 2021, Air has been committed to the UN global Compact corporate responsibility initiatives and its principles in the areas of human rights, labour, the environment and anti-corruption.

Since 2021, AIR is a member of The Shift, a Belgian platform gathering diverse organizations that aim to create a more sustainable economy and society. Alone we go faster, together we go further.